Rabu, 20 Januari 2016

Get Free Ebook Quantifying the User Experience: Practical Statistics for User Research

Get Free Ebook Quantifying the User Experience: Practical Statistics for User Research

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Quantifying the User Experience: Practical Statistics for User Research

Quantifying the User Experience: Practical Statistics for User Research


Quantifying the User Experience: Practical Statistics for User Research


Get Free Ebook Quantifying the User Experience: Practical Statistics for User Research

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Quantifying the User Experience: Practical Statistics for User Research

Review

"I will use this second edition as a reference when I need to find the latest thinking about UX measurement and when I teach statistics again it will be my first choice." --From the foreword by Joe Dumas, User Experience Consultant "Sauro and Lewis are the acknowledged leaders in the quantitative assessment of usability, and their combined wisdom is ably reflected in the second edition of this book. Serious practitioners of usability science will find this book a valuable addition to the highly qualitative texts that are currently available." --Philip Kortum, Rice University "To-Do list for the UX Field to become a true discipline: • Develop a rich collection of user-centered design methods [CHECK]. • Drive understanding of the importance of UX into most design/development teams [CHECK]. • Advocate for and educate about how to implement a serious, empirical, practical approach to gathering and analyzing user data. [Thanks to the career-long work of Sauro and Lewis, culminating in this book, we can now say . . . CHECK.]" - Randolph G. Bias, Professor, School of Information, The University of Texas at Austin

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About the Author

Dr. Jeff Sauro is a six-sigma trained statistical analyst and founding principal of MeasuringU, a customer experience research firm based in Denver. For over fifteen years he’s been conducting usability and statistical analysis for companies such as Google, eBay, Walmart, Autodesk, Lenovo and Drobox or working for companies such as Oracle, Intuit and General Electric.Jeff has published over twenty peer-reviewed research articles and five books, including Customer Analytics for Dummies. He publishes a weekly article on user experience and measurement online at measuringu.com. Jeff received his Ph.D in Research Methods and Statistics from the University of Denver, his Masters in Learning, Design and Technology from Stanford University, and B.S. in Information Management & Technology and B.S. in Television, Radio and Film from Syracuse University. He lives with his wife and three children in Denver, CO.Dr. James R. (Jim) Lewis is a senior human factors engineer (at IBM since 1981) with a current focus on the measurement and evaluation of the user experience. He is a Certified Human Factors Professional with a Ph.D. in Experimental Psychology (Psycholinguistics), an M.A. in Engineering Psychology, and an M.M. in Music Theory and Composition. Jim is an internationally recognized expert in usability testing and measurement, contributing (by invitation) the chapter on usability testing for the 3rd and 4th editions of the Handbook of Human Factors and Ergonomics, presenting tutorials on usability testing and metrics at various professional conferences, and serving as the keynote speaker at HCII 2014. He was the lead interaction designer for the product now regarded as the first smart phone, the Simon, and is the author of Practical Speech User Interface Design.Jim is an IBM Master Inventor Emeritus with 88 patents issued to date by the US Patent Office. He serves on the editorial board of the International Journal of Human-Computer Interaction, is co-editor in chief of the Journal of Usability Studies, and is on the scientific advisory board of the Center for Research and Education on Aging and Technology Enhancement (CREATE). He is a member of the Usability Professionals Association (UPA), the Human Factors and Ergonomics Society (HFES), the ACM Special Interest Group in Computer-Human Interaction (SIGCHI), past-president of the Association for Voice Interaction Design (AVIxD), and is a 5th degree black belt and certified instructor with the American Taekwondo Association (ATA).

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Product details

Paperback: 350 pages

Publisher: Morgan Kaufmann; 2 edition (August 10, 2016)

Language: English

ISBN-10: 0128023082

ISBN-13: 978-0128023082

Product Dimensions:

7.5 x 0.8 x 9.2 inches

Shipping Weight: 1.8 pounds (View shipping rates and policies)

Average Customer Review:

4.2 out of 5 stars

12 customer reviews

Amazon Best Sellers Rank:

#294,829 in Books (See Top 100 in Books)

Whether you're conducting large sample research projects or small ones, "Quantifying the user experience" is the most comprehensive and pragmatic statistical handbook I've seen that systematically explains various statistical methods for drawing reliable conclusions or determining the optimal sample sizes. Great resource for conducting surveys, A/B tests or (and here they really shine) small sample usability testing projects.Rather than starting with a description of various statistical theories, the authors begin with specific user research scenarios and then introduce the theoretical methods they feel most suitable for planning or analyzing these scenarios. They don't shy away from sharing their pragmatic preferences for particular methods, based on their own experience working in the field.I find the book useful also beyond user experience testing scenarios - it is a great resource for any user-oriented research, including various types of marketing research.

I've been waiting for a book like this for a long time. Most of my user research consulting work is qualitative, but I'm periodically faced with running benchmark usability studies or designing other quantitative user research projects that involve inferential statistics. No more dusting off old college stats textbooks. This book and its Excel and R Companion book are a one-stop shop for determining appropriate quantitative research methods and statistical tests to use in UX work. The authors draw many practical examples from usability studies, tie statistical theory together with practice when using small sample sizes, and even include a crash course in statistical concepts as an appendix. I've been a fan of Jeff Sauro's website for several years now and am very pleased that he and Jim Lewis have authored this exceptional resource.

This book is one of my most used resources and does an excellent job explaining some of the statistical concepts ALL ux researchers should be aware of. It also uses some of the more recent statistical tools, analysis, and procedures and I would consider it quite accurate and up to date. This is a must have for Quant UX researchers!

Extremely valuable book. Will be useful for practitioners and managers of user experience. I've been practicing user research for two decades and a book like this is long overdue. The authors cover the foundations of quantitative user research and present a number of leading edge ideas. They present complex formulas in a way that allows those with just basic skills in statistics to still leverage the techniques presented. They even show you the back of the napkin math on the back of a napkin!The decision maps for application of specific techniques and the discussion of statistical controversies will be particularly useful for intermediate practitioners. Also, there are copious references which provide for additional learning, reference, and citations to apply to your own research.

Quantifying the User Experience - Practical Statistics for User Research has been instrumental in my thesis and dissertation related to ERP usability analysis. Sauro and Lewis combine to bring real work pragmatic examples of methods for analyzing data esp., as it relates to small populations of data - often what you have as you process your experiments. The information is laid out very clearly, with examples of usability statistical operations throughout the book. I highly recommend this book to anyone doing usability research and analysis.

So far it has been great. I enjoy how the book is organized by questions rather that vague- all encompassing topic. Everything you read has an example. The one downside is that the book and workbook constantly reference an excel calculator that is about $400. I hate to say things are overpriced, but It is way out of the range of any student learner. I won't let it get me down though, still a great book

Very practical and useful for everyone involved in UX statistics

Great book. Glad to add it to my UX book collection.

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Quantifying the User Experience: Practical Statistics for User Research PDF

Quantifying the User Experience: Practical Statistics for User Research PDF

Quantifying the User Experience: Practical Statistics for User Research PDF
Quantifying the User Experience: Practical Statistics for User Research PDF

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