Download PDF The Mouse that Roared: Disney and the End of Innocence

Download PDF The Mouse that Roared: Disney and the End of Innocence

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The Mouse that Roared: Disney and the End of Innocence

Download PDF The Mouse that Roared: Disney and the End of Innocence

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From Booklist

*Starred Review* Giroux is an author of many books and articles on education, politics, and corporate influence. This highly critical examination of the Disney corporation explores the scope of influence that Disney has over the developing minds (and bodies) of children as it uses the facade of innocence and nostalgia marketing to promote consumerism over values such as reading and creative play, which are known to stimulate intelligence and social interaction better than the passive viewing of television and movies. Giroux asks us to reevaluate the seemingly innocuous animated Disney productions and theme parks, which focus on a safe, sanitized, middle-class white depiction of the American ideal, while promoting racial and sexual stereotypes in films such as Aladdin and The Little Mermaid. He points out the hypocrisy (or is it irony?) of the feature WALL-E, which depicts Earth as a desolate wasteland despoiled by rampant consumerism and an overreaching mega-corporation, while at the same time promoting WALL-E robots, action figures, playsets, apparel, stationery, and other “collectibles” in the real world. This updated and expanded edition (with the help of coauthor Pollock) includes a discussion on Disney's focus on marketing toward the lucrative “tween” segment, as well as two new chapters, “Globalizing the Disney Empire” and “Disney, Militarization, and the National Security State after 9/11.” Well researched and well written, despite the academic jargon. --David Siegfried

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Review

Henry A. Giroux and Grace Pollock's revised and expanded edition of The Mouse That Roared: Disney and the End of Innocence presents tools, key concepts and analyses, and the context to provide a critical pedagogy of all things Disney. The author's dissection of the Disney Empire shows that it is not only selling entertainment and related products but a way of life and value system that the authors critically unpack. This is a valuable resource for all parents, teachers, and those interested in cultural studies of contemporary culture. (Douglas Kellner, UCLA; author of Media Culture and Media Spectacle and the Crisis of Democracy)The Mouse That Roared: Disney And The End of Innocence by Henry A. Giroux and Grace Pollock sets a new standard for the study of Disney and popular culture. It offers new lens to understand the merger between corporate power and corporate culture while unveiling the insidious educational force of pre-packaged culture. This brilliant book should be read by every parent, educator, and youth. (Donaldo Macedo, University of Massachusetts, Boston)Disney productions carry important cultural authority but until now we have lacked sure-footed guides to unpack the consequences when Disney products get embedded in everyday play, learning, and growing up. Now Henry Giroux and Grace Pollock in their revised and expanded edition of Giroux's pioneering study give us the tools with which to talk back to Disney's world. These tools are especially welcome because other ways of talking back to consumer culture have been relentlessly closed down by neoliberals. This book offers a crucial intervention in cultural politics for any place where Disney products sell. (Nick Couldry, London School of Economics and Political Science)Giroux is an author of many books and articles on education, politics, and corporate influence. This highly critical examination of the Disney corporation explores the scope of influence that Disney has over the developing minds (and bodies) of children as it uses the facade of innocence and nostalgia marketing to promote consumerism over values such as reading and creative play, which are known to stimulate intelligence and social interaction better than the passive viewing of television and movies. Giroux asks us to reevaluate the seemingly innocuous animated Disney productions and theme parks, which focus on a safe, sanitized, middle-class white depiction of the American ideal, while promoting racial and sexual stereotypes in films such as Aladdin and The Little Mermaid. He points out the hypocrisy (or is it irony?) of the feature WALL-E, which depicts Earth as a desolate wasteland despoiled by rampant consumerism and an overreaching mega-corporation, while at the same time promoting WALL-E robots, action figures, playsets, apparel, stationery, and other 'collectibles' in the real world. This updated and expanded edition (with the help of coauthor Pollock) includes a discussion on Disney’s focus on marketing toward the lucrative 'tween' segment, as well as two new chapters, 'Globalizing the Disney Empire' and 'Disney, Militarization, and the National Security State after 9/11.' Well researched and well written, despite the academic jargon. (Booklist, Starred Review, May 2010)Henry Giroux and Grace Pollock survey this theme with abundant brilliance. (Dissident Voice, May, 2010)

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Product details

Paperback: 192 pages

Publisher: Rowman & Littlefield Publishers; Updated and Expanded edition (April 16, 2010)

Language: English

ISBN-10: 9781442201439

ISBN-13: 978-1442201439

ASIN: 1442201436

Product Dimensions:

5.6 x 0.9 x 8.6 inches

Shipping Weight: 1.1 pounds (View shipping rates and policies)

Average Customer Review:

3.2 out of 5 stars

33 customer reviews

Amazon Best Sellers Rank:

#318,436 in Books (See Top 100 in Books)

If you love Mickey and Donald, you might be miffed at Giroux's critique of the Disney Empire. Athough careful not to characterize it as the 'evil empire', he does an excellent job of framing the megla-conglomerate as a pervasive propaganda machine for its own views on 'values'. The book moves very quickly and is intensely interesting with facts, figures and expositions of Disney antics in turning our children into consumers. If you are a Giroux reader, then you'll recognize his style and his message, which is wrapped in the Freirian philosophy of democractic dialectic. He is warning us against the pervasiveness of the Disney message which excludes dialogue and portrys realities as clean and efficient, and all problems solvable within the lily white world of heroes and heroines. There are some flaws. He mentions the number of Disney stores three times and each time he gives a different number. He also changes the numbers on Disney's gross and net income a few times.After you've reached the fourth chapter, you'll begin to feel that each chapter is a separate essay written months apart. I strongly recommend it if you're a way-far liberal in the pre-Clinton sense of the word.

I have the first edition and find the updated one valuable. Henry Giroux is one of the scholars whose work has inspired mine for many years. The text explores the power Disney holds in terms of reinforcing hegemony and includes insightful readings of popular films, such as Pretty Woman which offer insights other semiotic studies have not touched on. Giroux addresses the larger context of how what parades as innocent entertainment is actually political and has consequences for all our institutions and, by extension, personal consequences. The author has inspired many of my students!

everyone should read this man. excellent, recommended reading

The Mouse that Roared was a required reading for me, but it was quite enlightening. Disney truly is more than just a return to innocence and light, as the machine would have us believe. Anyone who has ever watched a Disney video or visited Disney amusement parks--and those who want to-- should read this book. I've recommended it to friends and family.

Very interesting book and good read. Definitely makes you second-guess Disney resorts, and as a company at whole. Had to buy it for a college class a few years ago, and am glad it was a required read as I'm not sure I would have heard about it otherwise.

I got this book after seeing Giroux on an episode of Bill Moyer's program. It was a real eye-opener. However, his writing is so abstruse that the message nearly gets lost.

very interesting insight. It got a lot of conversation going in my class, and outside of class. It is very biased though, so if you love disney than watch-out. It is not sugar-coating the industry.

Good analysis. A little dry in spots. Doesn't focus on case-by-case results of Disney's subversive messages. Gets a little too much into the history. A good primer for general knowledge of Disney's intentions.

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The Mouse that Roared: Disney and the End of Innocence PDF