Ebook Google Analytics Demystified (4th Edition)
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Google Analytics Demystified (4th Edition)
Ebook Google Analytics Demystified (4th Edition)
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About the Author
Alexa Mokalis is an instructor in the School of Journalism & Media Studies at San Diego State University. Alexa teaches students how brands can strategically traverse the social media landscape to improve customer interaction and brand success. She is Google Analytics certified and applies her knowledge of analytics and social media as a consultant to a number of local companies. Joel Davis has earned Google certifications in Analytics, AdWords and Mobile. In addition to being the co-author of Google Analytics Demystified (4e) he is also the author of Pass the Google Certification Exam, Google Optimize Demystified, and Advertising Research: Theory and Practice. Joel is a professor at San Diego State University where he teaches students the fundamentals of advertising strategy and research as well as the interpretation and application of Google Analytics, Data Studio and Optimize.
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Product details
Paperback: 773 pages
Publisher: CreateSpace Independent Publishing Platform; 4 edition (January 5, 2018)
Language: English
ISBN-10: 1545486913
ISBN-13: 978-1545486917
Product Dimensions:
7 x 1.8 x 10 inches
Shipping Weight: 3.2 pounds (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
11 customer reviews
Amazon Best Sellers Rank:
#204,541 in Books (See Top 100 in Books)
Extremely bland, dry, book. No real advice. Just shows you where the tools are at.
Very thorough book and very reasonably priced for the content! Clearly outlines using Google Analytics and helped me complete the "Google Analytics Individual Qualification" using Google's Academy for Ads.
It was hard to follow, but that's only because i have no idea what I'm doing nor do i care.
Very useful and easy read. This is everything you need to learn how to use Google Analytics quickly and become a confident at using it. Instructions are step-by-step with screenshots. It addresses every feature of Google Analytics and is super helpful!
Really great resource for someone looking to dive into Google Analytics. It makes daunting elements easy to digest and apply. I found the screenshots, step-by-step instructions, and applied examples very useful, especially for a novice like myself. Definitely recommend!!
Surprisingly helpful book, written in a logical, helpful order with plenty of screen shots. Makes you feel like the writers are actually there helping you understand Google Analytics. Excellent value.
A great look at the workings of Google Analytics. Easy to follow along and serves as a helpful reference for users.
Hands down the tool you need to fully take advantage of all aspects of Google Analytics. I reference it constantly.
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